With the company’s new value proposition and rebranding, the Leadership Center through Knowledge became IDEAS LLYC in mid-2019. Its web platform was integrated into llorenteycuenca.com and its image was renewed with a new style of illustration.
One of the milestones of the year was the publication of the second book in the Serie Desafíos (Challenge Series): Radical Transparency. This second issue involved the participation of 26 professionals from the firm and two external collaborators: Antonio Garrigues Walker, Honorary President of the law firm Garrigues, and José Antonio Zarzalejos, journalist and former editor of ABC and El Correo.
We have also published numbers 32 and 33 of the magazine UNO, both with a new image: Consumidores y marcas: una nueva era (Consumers and Brands: A New Era); and El impacto de las tecnologías exponenciales en la comunicación (The Impact of Exponential Technologies on Communication).
In addition, we have created a Podcast Channel on which you can listen to our professionals commenting on and debating trends and challenges faced by organizations in the world of communication. It is available on Ivoox, iTunes and Spotify.
IDEAS LLYC IN FIGURES:
in the Desafíos series:
of the magazine UNO
views of the report “Consumer Trends 2019”